The Heart Behind The Brand
Our Why
After a long desire to create a swim wear brand that embodies elegance, timeless design, and sustainable quality. It was finally time to dive head first into turning this vision into reality.
Purely for the love of it Nellie The Label was born, sharing my own style and feeding the desire for sustainable X timeless swim that can take you from the shore to the depths of the ocean.
I’ve always had a great passion for surfing and have struggled to find sustainable and supportive yet stylish pieces that suit my own style and last for seasons. Our newest collection is just a taste of what’s to come for Nellie and I can’t wait to continue to create timeless quality pieces with an ethical approach.
~ Love P 🤍
Inspired By Love
A moment for our first collection "Mi Amore".
With a desire to combine timeless elegance with sustainability and a deep passion for doing what you love, this collection was brought to life. Mi Amore highlights the refined details of quality gold clasps and recycled ribbed fabric, ensuring a flattering and sophisticated look.
The collection reflects our brand’s vision, embracing a coastal lifestyle and empowering women from the shore to the depths of the ocean. Each product is thoughtfully named, inspired by the sea and the essence of love.
We hope you love ~ Mi Amore